Tyson Ads Win Award
by October 23, 2006 12:00 am 90 views
Three Tyson Foods Inc. television commercials recently won the “Mosaic Award” for a multicultural ad campaign from the American Advertising Federation.
The awards “recognize the most advanced, enlightened and forward-thinking individuals and corporations that have seized upon multicultural marketing to embolden their business’ fortunes,” a release stated.
The 30-second spots were produced by E. Morris Communications Inc. of Chicago. The agency markets specifically to black people.