Pine Bluff-based Simmons Bank will assume the naming rights to Verizon Arena on Thursday (Oct. 3). Last November, Simmons secured the naming rights for the downtown North Little Rock entertainment venue for $10.5 million.
The 18,000 seat multi-purpose arena will not get its new outside signage until later this year, but Simmons said new branding will be seen in-venue on apparel, cups, napkins and banners, as well as on the venue’s website and social media handles beginning Oct. 3.
“The Arena is a beacon for economic vitality, culture and world-class entertainment in Arkansas,” said George Makris, chairman and CEO of Simmons First National Corporation. “Simmons is proud to join our name with an organization that helps our home state flourish by driving commerce and creating shared experiences.”
“As we start our third decade, the Arena Board is excited to begin this new partnership with Simmons Bank, said Rett Tucker, chair of the arena board. “It will enable the arena to continue to be one of the best entertainment venues in the country.”
The official name change on Oct. 3 coincides with the arena’s 20th anniversary. With more than 400,000 guests each year, the arena has hosted hundreds of top industry artists such as Elton John, The Rolling Stones, Paul McCartney, The Eagles, Taylor Swift, Justin Timberlake, Bruno Mars, George Strait, Garth Brooks, Stevie Wonder and others.
In addition, the arena has welcomed many family shows and sporting events including Disney on Ice, Cirque Du Soleil, Harlem Globetrotters, Monster Jam and the Arkansas Razorbacks.