Rock City Harley-Davidson to host groundbreaking for new Little Rock facility at Gateway Town Center

Rock City Harley-Davidson will break ground Wednesday (June 13) at 10 a.m. at the site of its new facility and training center at Gateway Town Center at the intersection of Interstate 430/Interstate 30 in Little Rock. The 5.5-acre site, acquired last year for $2.4 million, is near Dave & Buster’s and has frontage to Interstate 430.

“We’re excited to make this investment in Little Rock, where many residents already enjoy the sport of motorcycle riding,” Gene Whisenhunt, president of Hickingbotham Investments Inc., said in a statement. “Once complete, this facility will allow us to introduce even more riders to the Harley-Davidson experience.”

Rock City Harley-Davidson and its sister location in Conway, Toad Suck Harley-Davidson, are part of the Hickingbotham Investments organization.  The group owns additional Harley-Davidson locations in Nashville, Madison and Cookeville, Tenn., and Oklahoma City and Edmond, Okla.

Hickingbotham Investments also owns automobile dealerships, restaurant equipment and supply companies, home furniture and accessories, and real estate holdings.

Rock City Harley-Davidson will be relocated from its current location at 10210 Interstate 30 to the new facility once construction is complete in late spring 2019. The Gateway Town Center facility will include an expanded showroom that will display the six families of Harley-Davidson motorcycles, a state of the art service department and an expanded offering of Harley-Davidson clothing, parts and accessories. The facility, designed by Lewis Architects Engineers, will also include a 1.5-acre training course to benefit both new and experienced riders.

Baldwin & Shell is the project’s general contractor.

Gateway Town Center is home to numerous popular retail attractions including Bass Pro Shops, the Outlets of Little Rock, Dave & Buster’s and several other retailers and restaurants.