Sam’s Club in Beijing began selling U.S. beef to its members on Tuesday (June 27), becoming the first retailer in the country to do so since the market opened following a 13-year ban.
“Sam’s Club China was able to leverage Wal-Mart’s global sourcing strength to deliver a limited first batch of high-quality U.S. beef to the Beijing location. We started with boneless short rib, a premium and tender part of the meat that is very popular among Chinese,” said Rebecca Lui, corporate spokeswoman for Wal-Mart.
She said the beef products were sourced from Nebraska and all delivered using a 30-hour cold chain.
In accordance with United States Meat Export Federation regulations, the popular cuts are sourced from cattle aged under 30 months and free of antibiotics and hormones. The cows are uniquely identified, and traceable back to the farm of origin.