Metro Little Rock Alliance launches new brand, web site

by Talk Business & Politics staff ([email protected]) 512 views 

The Metro Little Rock Alliance (MLRA) has launched a new brand and website to market the 12-county region to corporate executives, site selection consultants and potential new residents as a prime location to do business and live in Central Arkansas. highlights the region’s “low costs, connected infrastructure and skilled talent, where companies large and small can find ‘Way More in Central Arkansas.’” The website aims to promote the success that is possible in Metro Little Rock as well as to serve as a resource for business investment decisions and talent attraction.

In addition to providing information about doing business in Metro Little Rock, the new website serves as a gateway to connect companies with contacts and resources throughout the region. Metro Little Rock spans 12 counties with a range of urban, suburban and rural communities that offer a variety of benefits for businesses – including infrastructure for distribution and industrial operations, a burgeoning innovation and FinTech ecosystem and natural beauty.

There are more than 1 million people in the 12-county region.

Innovative features of the website include an interactive map and county profiles, company success stories and facts, figures and rankings related to workforce, infrastructure and the region’s leading industry sectors.