Zweig Group, a Fayetteville-based media, publishing and consulting company for the architecture and engineering industries, will open an office in the Washington, D.C., area. The company also has hired Marci Thompson as chief learning officer, and she will open the D.C. office.
Thompson has led learning in organizations ranging from 7,000 to 100,000 members, managed training budgets of more than $1.5 million and has experience curating content and designing learning experiences for professionals.
“Development and training have become the most valued and in-demand benefits for technical and marketing staff in the AEC industry,” said Chad Clinehens, president and CEO of Zweig Group. “Under Thompson’s leadership, our firm expands our educational offerings to remain the leading provider to, and valued partner of, AEC firms striving to elevate their people through learning.”
Thompson previously was chief learning officer for the Society for Marketing Professional Services where she increased training revenue and expanded learning opportunities for the organization’s members.
“I am thrilled to join Zweig Group and build on the momentum they have created serving the AEC industry through research, consulting and training over the last 30-plus years,” Thompson said. “My goal is to help AEC firms succeed in disruptive times and expose blind spots to business growth through training. Life-long learning is the plan. Elevating the industry is the outcome.”
Doug Parker, chief operating officer for Zweig Group, noted Thompson’s prominence in the field and her depth of experience. “We are thrilled to have Thompson at the helm of Zweig Group’s learning programs,” he said.
Zweig Group, which has 36 employees, also has an office in Dallas.