‘Certain assets’ of Country Outfitter sold to Boot Barn for $1.8 million

by Paul Gatling ([email protected]) 3,045 views 

Boot Barn Holdings Inc., a California-based western and work wear retailer, has acquired ‘certain assets’ of Fayetteville e-commerce startup Country Outfitter for $1.8 million.

The company revealed the acquisition in its fourth-quarter earnings report earlier this month. The company’s fiscal 2017 ended April 1.

The acquisition includes the countryoutfitter.com domain name, customer list and social media assets, according to the filing. The purchase price assumes cash and assumed liabilities.

In a statement, Boot Barn CEO Jim Conroy said: “We are excited to announce that we have further strengthened our position as the leading omni-channel western and work wear retailer in the U.S. with the purchase of certain assets of countryoutfitter.com, a large pure-play e-commerce retailer targeting a younger, female country customer.”

Boot Barn has a total of 219 stores in 31 states, according to the filing. The company had fiscal 2017 sales of $629.8 million, up almost 11% from the previous year.

In January, Talk Business & Politics-Northwest Arkansas Business Journal reported that Country Outfitters parent company One Country (registered under the name Acumen Brands Inc.) — which once captured more than $100 million in venture capital and made its name as one of the nation’s largest online retailers of cowboy boots — was headed toward liquidiation.

Terry Turpin, a co-founder, said at the time that confidentiality precluded him from offering an official comment.

Turpin could not be immediately reached for comment Monday (June 12). This story will be updated when/if a comment is received.