Magnetic Marketing Summit Slated For April 18

On Wednesday, April 18th, Talk Business will partner with Enlightened Marketing, the North Little Rock Chamber of Commerce and Arvest Bank for an inaugural workshop for small businesses.

The Small Business Magnetic Marketing Summit promises tactical advice for business owners to deploy immediately.

“When we say ‘magnetic,’ it is one of many terms for this idea of ‘inbound marketing’ or ‘attraction-based marketing,'” says workshop presenter Samantha Hartley of Enlightened Marketing. “What we’re looking to do is teach small business owners how to attract business to them, either directly or through their web site — we want them to learn how to bring business to them instead of always pursuing sales leads.”

Here are some goals for the summit:

• Discover common marketing practices (some actually illegal) that must be avoided
• Learn how to become the top-of-mind, go-to provider in your industry
• Create the 4 kinds of marketing messages you need to market yourself effectively
• Recession-proof your business – and expand your reach nationwide – or worldwide
• Transform your business identity from generic to magnetic with four key ingredients

The event will be held at the North Little Rock Chamber of Commerce on April 18 from 9:30 am to 1 pm. You can enroll early for just $39 and that includes lunch.

You can sign up or learn more at this link.