Area advertising group announces awards

by The City Wire staff ([email protected]) 76 views 

Sponsored by Times Record and Central Mall, AAF-Fort Smith presented its 2012 ADDY Awards for advertising creative excellence Feb. 18, 2011 at Fianna Hills Country Club in Fort Smith. KFSM’s Garrett Lewis hosted the evening which featured the return of the “Rockhard Ads” Agency in “The Greatest ADDYs EVER….probably.”

Of the more than 60 entries entered at the local level, (12) Gold, (20) Silver and (12) Bronze ADDY Awards were presented to professionals in the Greater Fort Smith Region.

In addition, students were presented with (8) Gold, (9) Silver and (1) Bronze Student ADDY Awards. Entries were judged based on creativity, originality and creative strategy by (3) judges from top Texas markets. Top awards of the evening went to the “Best of Show” and Special Judge’s winners:
• What If Creative captured Best of Show with the Fort Smith Symphony brochure “Lights & Sound”

• Special Judge’s Awards went to Rightmind Advertising for:
Ozark Electric Cooperative’s “LED Crate”
“A Fair to Remember” for the Arkansas Oklahoma State Fair

• Gold ADDY recipients include:
Rightmind Advertising for:
“Martini Mixers” packaging for Squeeze Cuisine
“Explore the Opportunities” video for Chaffee Crossing
“Eureka Springs Jazz 2011” poster for Eureka Springs
“LED Crate” direct marketing for Ozark Electric Cooperative
“A Fair to Remember” mixed media the Arkansas Oklahoma State Fair
“ReStore Recycling” campaign for Habitat for Humanity ReStore
“Beasleys and Lemon” local TV for Cobblestone Homes

What If Creative for:
“Forward Fort Smith” website for Forward Fort Smith
“Coyote Theaters” logo for Coyote Theaters
“Lights & Sound” brochure for the Fort Smith Symphony

Williams/Crawford & Associates for:
“Kansas City Chiefs In-Stadium Video” for KFC
“Kansas City Chiefs POP elements for KFC

• Awards by Recipient:
KFSM Channel – (1) Silver and (1) Bronze
MMC Studios Inc. – (2) Silver and (2) Bronze
Rightmind Advertising – (7) Gold, (8) Silver and (4) Bronze
What If Creative – (3) Gold, (6) Silver and (4) Bronze
Williams-Crawford & Associates – (2) Gold, (3) Silver and (1) Bronze

• Student recipients include:
Brandon Cox – (2) Gold and (2) Silver
Brittany Dawson, Kristen Catlett and Deanna Richmond – (1) Silver
Danaye Amon – (3) Silver
Janna Wilson – (2) Gold and (1) Bronze
Kevin Ledford – (1) Gold and (2) Silver
Kristen Catlett – (1) Gold
Lois Labuda– (1) Silver
Tara McFerran – (1) Gold
Zane Kaiser – (1) Gold
Special thank you to:
Event Sponsors: Times Record and Central Mall

Other Sponsors: Calvert McBride, First National Bank of Fort Smith, KFSM, Arvest Bank, Davis Printing, KTCS, Bedford Camera & Video, Pearson Broadcasting, Simmons Bank and Steven Jones Photography.

Student Sponsors: MMC Studios, George, Etta and Robert Jensen, Rightmind Advertising, Williams/Crawford & Associates and What If Creative.