Bleidt and Wallace Combine Agencies
by February 21, 2011 12:00 am 67 views
Two Northwest Arkansas marketing agencies announced they will merge to create a new company.
Susan Wallace, principal of Wallace Media Services, and Aaron Bleidt, principal of Vantage Point Communications, have come together to launch Vantage Point Communications LLC.
“We have worked together for many years,” Bleidt said of Wallace. “We met through CitiScapes magazine. She’s been a longtime writer at the publication, and I was publisher and editor. When I sold the magazine and was looking to launch a new career, I was moving forward with Vantage Point Communications, which I created a couple years back. It just made sense at that point to join forces with her agency to create Vantage Point Communications LLC.
“We are a full-service agency with a focused attention of a boutique firm. We will be offering marketing and brand strategy, media planning and buying and media relations services.”
Bleidt said the company would also provide a full range of creative services, with a focus on custom publishing. In terms of new business development, Vantage Point Communications will be focusing on tourism, health care, retail and custom publishing.
Some of Vantage Point’s current clients include Butterfield Trail Village retirement community, Springwoods Behavioral Health and Opera in the Ozarks. In addition, Bleidt said, the company currently has several custom publishing projects under way.
“We’re very excited about the opportunities that are in the future,” Bleidt said.