Author: Martha Londagin

by Martha Londagin -

Look to the fans in the stands

Let’s face it: truly “small” small businesses can’t afford Arkansas Razorback team sponsorships, stadium advertising and television ads during the big game. However, a local sports team marketing plan is…

by Martha Londagin -

The ‘Greenway consumer’

I would wager that every person in Northwest Arkansas reading this article has by now physically been on some part of the 36-mile Razorback Greenway. This paved trail is abuzz…