Saatchi X Earns 10th Effie Shopping Marketing Award

Saatchi & Saatchi X of Springdale recently won two Shopper Marketing Effie Awards for campaigns for Procter & Gamble products sold at Wal-Mart Stores Inc. 

The team was recognized for the ingenuity and effectiveness of its campaigns for Tide Pods, Crest Pro Health Toothpaste and Oral B Power toothbrushes at this year’s awards ceremony, held March 25 in Chicago.

“The innovative and creative work done by this team continues to deliver campaigns which delight the more than 150 million customers who visit Walmart each week, while also delivering business results,” Andy Murray, senior vice president creative at Walmart, said in a press release from Saatchi X.

Saatchi X has now been recognized with 10 honors since the Effie awards started in 2011.

“Saatchi X is trusted by global category-leading, billion-dollar brands, as well as small startup companies, to deliver growth and sustainable business results in retail,” CEO Dina Howell said. “Partnering with the world’s leading brands and brand-builders allows us to produce creative and pioneering work that delivers results. We are honored to be a trusted and long-standing partner of Procter & Gamble and Walmart.”