Arvest Nabs Facebook Fans
by March 23, 2009 12:00 am 86 views
We like to hand out kudos for what we think are clever marketing tricks. We like this one, not just because we’re using it too, but because it’s a seemingly odd fit and low in cost.
Arvest Bank launched a Facebook page in late February. The site had 605 fans as of March 19. The bank can publish information about it’s products and services in a blog-like way, without being too intrusive to it’s fan base.
The site drives traffic to it’s human resources site, touts mobile banking services and, our favorite, has a Save a Million Calculator that helps one determine how long it will take them to hit the coveted millionaire mark.