KKIX ranks No.1 in Arbitron rating

by Talk Business & Politics ([email protected]) 135 views 

The fall 1998 Arbitron Co. ratings, which were released Feb. 9, show KKIX-FM (KIX 104) at the top of the Northwest Arkansas radio market with 21.2 percent of the market share.

The top three in the list were stations owned by Gulfstar Communications Inc., the Southwest division of Capstar Broadcasting Corp., which in turn is owned by Chancellor Media Corp., the largest owner of radio stations in the world.

The list, and Arbitron ratings for ages 12 and over for a total week, follows:

t1. KKIX-FM (country), 21.2

t2. KEZA-FM (adult contemporary),

10.3

t3. KJEM-FM (classic rock), 6.7

t4. KFAY-FM (country), 6.7

t5. KMCK-FM (contemporary hits/

t pop), 6.7

t6. KBVA-FM (miscellaneous), 5.8

t7. KMXF-FM (“hot adult

tt contemporary”), 4.8

t8. KAMO-FM (oldies), 4.2

t9. KBRS-FM (alternative), 4.2

10. KDAB-FM (gospel), 3.8

11. KFAY-AM (news/talk), 3.5t

12. KKEG-FM (rock), 3.5