Times minus ads
by February 22, 1999 12:00 am 59 views
The absence of Dillard’s Inc. advertisements in the Northwest Arkansas Times Feb. 16 and 17 caused a stir among media watchers.
Dillard’s is a major advertiser — and thus a major source of revenue — with the daily newspapers. So, when the Dillard’s ads disappeared for two consecutive days, observers wondered what was up, especially since the Little Rock-based department store chain had half-page ads in both the Morning News of Northwest Arkansas and the Arkansas Democrat-Gazette on those days. The following day, Feb. 18, Dillard’s half-page ad returned to the Times.
Was it a mistake? A scheduling problem? We don’t know because we were unable to reach anyone at the Times who would comment.