More holiday traffic
by October 12, 2009 11:41 am 74 views
LowFares.com recently surveyed more than 4,000 regular holiday travelers and found that 59% plan to fly this holiday season compared to the 41% who did so in 2008.
On the flip side, only 28% plan no holiday travel, an improvement from the 40% who abstained from 2008 holiday travel.
"The LowFares.com survey shows that consumers are ready to fly again — good news for the travel industry,” Greg Samson, general manager of LowFares.com, said in a statement. “The survey is useful to us, as it lets us provide better options for travelers. It’s also helpful to the industry to know we’re likely approaching a rebound.”
OTHER SURVEY FINDINGS
• Price was the biggest consideration when booking travel, according to 82% of respondents.
• Reward programs were the least influential factor in making travel decisions.
• Nine percent of survey participants plan to drive to their holiday destination this year, versus 16% in 2008.
• 92% of respondents stated that they visit three or more travel websites before making a travel decision and purchasing airline tickets.