Primo Brands expands in Hot Springs
by October 29, 2025 4:47 pm 811 views
Primo Brands Corporation on Wednesday (Oct. 29) broke ground on a new factory in Hot Springs to support demand for its premium brand The Mountain Valley.
The site marks the first new factory for Primo Brands following its merger in November 2024 and is a major expansion of The Mountain Valley’s production capacity.
The company said it is making a multi-million dollar investment in the new facility, which will be approximately 200,000-square-feet, providing modern production, logistics, and warehouse space, including building one new small format and two large format production lines.
The factory is expected to be fully operational by spring 2026.
“We are excited to announce a new production facility that supports Mountain Valley’s accelerating momentum and underscores Primo Brands’ ongoing commitment to Arkansas,” said Robbert Rietbroek, chief executive officer of Primo Brands. “This facility will advance our ability to meet growing demand for the premium water brand with greater efficiency, speed, and flexibility, while creating economic opportunities in the Hot Springs community.”
“The Mountain Valley has proudly bottled its iconic spring and sparkling water in the Ouachita Mountains since 1871. With this announcement, we are thrilled to strengthen our long-term commitment to the local community,” said Kenny McBride, director of manufacturing of Mountain Valley Spring Water.
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.
“Mountain Valley is a quintessential Arkansas brand — built on tradition, health, and the natural beauty of our state,” said Gov. Sarah Sanders. “For more than 150 years, Mountain Valley Spring Water has been bottled straight from the Ouachita Mountains, where its all-natural spring has flowed for thousands of years. I’m proud they’re continuing that legacy by investing in Arkansas and sharing a piece of our state’s story with the rest of the country.”