Acxiom appoints John Watkins as COO

Conway-based data marketer Acxiom named John Watkins as its new Chief Operating Officer.

The company said his addition will elevate Acxiom’s global operational capabilities for scaling, innovative breakthroughs, and transformative growth.

Watkins will report to CEO Chad Engelgau.

“Welcoming John signals a bold reimagining of how Acxiom operates,” said Engelgau. “His vision, team spirit, and unmatched operational leadership are precisely what Acxiom needs to take us to the next level. With John on board, we’re not just looking to the horizon, but aiming to redefine it.”

A veteran in technology and data, Watkins’ career spans over 20 years of experience leading complex operations strategies and guiding multifaceted teams.

Prior to joining Acxiom, he spent 15 years at Merkle serving in pivotal executive roles, including COO and Global Chief Transformation Officer.

“I’m thrilled to be part of Acxiom, a trailblazer in data-driven marketing that sets the standard for client impact. I’m eager to work side-by-side with this amazing team, leveraging our combined strengths and ensuring we not just meet but surpass the expectations of our clients, partners, and associates,” Watkins said.