Stephens Inc. partners with Williams Racing Formula 1 team

by Talk Business & Politics staff ([email protected]) 1,648 views 

Stephens Inc. announced Tuesday (Feb. 7) it will partner with the Formula 1 World Championship team Williams Racing as the team’s “Official Investment Banking” partner for the 2023 season.

Stephens’ multi-year partnership with Williams Racing is a significant marketing alliance as the full-service financial services firm grows its offering across the U.S. and Europe. The Stephens logo will adorn the FW45 race cars as well as the driver race suits.

Financial terms of the partnership were not disclosed.

Headquartered in Little Rock, Stephens has offices in strategic U.S. markets, and London and Frankfurt in Europe.

Williams Racing is one of the most successful teams in Formula 1 history with 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors’ Championship in association with Cosworth, Honda and Renault.

The remaining seven titles were won in the Drivers’ Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

“Stephens is proud to be a sponsor of Williams Racing. This is a strategic fit for our overall marketing plans, particularly with increasing our exposure and building the Stephens brand in Europe. The F1 audience is a key target for our firm,” said Miles Stephens, a Stephens principal.

“We’re thrilled to welcome Stephens to the Williams Racing family. This is one of the most exciting times in the history of the sport as the U.S. has embraced F1 in recent years. That coincides with a transformative era for Williams Racing and we are delighted that Stephens has joined our journey,” said Williams Racing Commercial Director James Bower.