Fast 15: Megan Arroyos

by Jeff Della Rosa ([email protected]) 766 views 

Class of 2022 Megan Arroyos Managing Director of Brand & Culture Serve2Perform

Megan Arroyos was 16 when she joined Serve2Perform as an intern. She had the opportunity to work in operations and information technology before landing in marketing and branding.

“I love the creativity and the non-routine aspects,” she said.

The Fayetteville native worked part time through high school and college and full time over summers. She was promoted to business development officer in May 2016 and brand manager in August 2018.

Arroyos earned a bachelor’s degree in apparel merchandising and product development from the University of Arkansas in 2020.

Also that year, she oversaw the rebranding of the company from Grandslam Performance Associates and started full time as the director of brand and culture. She was promoted to her current role in May 2021, leading strategies for marketing and branding.

“It’s identifying the right way to connect our story and what we do and our key differentiators to our clients and ensure they’re getting the best experience possible,” she said.

Serve2Perform transitioned all of its in-person events and services to take place virtually at the onset of the COVID-19 pandemic. LatinXNA, a year-long production of Serve2Perform, hosted all of its events virtually in 2021. Arroyos noted that the transition to virtual events contributed to growth.

“COVID separated everyone and made it hard to connect and have a sense of community for a lot of people, especially our community with LatinXNA,” she said. “Making that time in everyone’s life a little bit easier was rewarding, and we’re proud of that.”

She doubled the size of the company’s branding team and launched several virtual marketing strategies to increase the brand’s visibility on podcasts, social media sites and online. In 2021, she increased marketing engagement by 592%.

“I have a passion for helping people,” she said. “That’s how we were raised.”

In 2018, she started the online apparel company The Ville Boutique. During the pandemic, she donated handmade masks.

Arroyos serves on the Jones Center Nonprofit Council.