New multifamily adds to development near Arvest Ballpark in Springdale

by Paul Gatling ([email protected]) 5,026 views 

The commercial development west of Interstate 49 in Springdale continues to gather momentum.

Rogers-based ERC Construction Group is partnering for the first time with Missouri-based commercial real estate development firm Mia Rose Holdings to build a 16-building multifamily project called Pure Springdale. The 13.7-acre project is situated at the northwest corner of the roundabout at Don Tyson Parkway and Gene George Boulevard, south of Arvest Ballpark.

Through a limited liability company, Rob Coleman, president of ERC Construction, owns the land. Groundbreaking will occur this spring, and Pure Springdale will open in fall 2022.

“Springdale is a growing community in need of unique housing that will set this city apart from others located in the growing Northwest Arkansas metro area,” Coleman said. “The location is considered to be within the Northwest Arkansas metro area’s main thoroughfare, yet offers residents a unique, apartment-community feel that is not currently available in this area of Springdale.

“Pure Springdale is about creating the feeling of home within the business mecca.”

Pure Springdale will feature walking trails, three ponds, a resort-style swimming pool, a 1,300-square-foot fitness center with club-quality equipment, a technology lounge/business center, gated dog park, numerous greenspace gathering areas featuring grills and seating for gatherings and professional landscaping.

Described as a “live, work, play” community, Pure Springdale does not have an office/retail component. The developer means “live, work, play” as it relates to a shift in wanting to do all three without leaving home. The work part is the technology lounge/business center, and the play part refers to the amenities.

“With the shift toward working at home during the pandemic, Pure Springdale is designed to provide residents with not only a home but also a home office,” said Tom Kaiman, founding principal of Mia Rose Holdings. “Through a thoughtful and progressive design, our vision is to create a special community that feels like an exclusive neighborhood where people can connect with themselves and others. Extensive community amenities will allow residents the convenience to work and exercise without ever leaving their apartment community.”

Pure Springdale will include 163 one-bedroom units and 71 two-bedroom units spread across 234,000 square feet in 16 three-story buildings. Five building styles will feature spacious interiors and well-designed floor plans. All units will have washers and dryers, Energy Star-rated kitchen appliances, energy-efficient mechanical systems, upgraded interior finishes and window coverings.

Single-car garages will be available for 32 residents at an additional fee. Fayetteville architect Robert Sharp, who specializes in New Urbanism and walkable communities, is leading the design work. Rogers firm Crafton Tull is the engineer, and Fort Smith-based Trinity Multifamily will manage the property.

ERC Construction and Mia Rose say they are planning joint ventures in various U.S. locations.

Pure Springdale will be the second large-scale multifamily development to rise in the area around Arvest Ballpark.

The Trails at the Crossings is a partnership between the Lindsey and George families, two titans of Arkansas business who have a long-term business and personal relationship. It has 468 units and construction is ongoing on Watkins Avenue.

“We hope to have the first units ready this spring and all units completed by the end of 2021,” said Lewel McCutcheon, Lindsey Management’s vice president of marketing.

Across the street and west of the ballpark, NorthWest Arkansas Community College opened its $12 million, 38,000-square-foot Washington County Center in December 2019.

Little Rock-based Arkansas Children’s and Northwest Arkansas-based Highlands Oncology Group (HOG) have built multimillion-dollar facilities recently in the vicinity. HOG is already planning additional buildings. A 76,000-square-foot medical office building for Little Rock-based USAble Corp., a wholly-owned subsidiary of Arkansas Blue Cross and Blue Shield, is under construction in the same area.

A five-story, 80,000-square-foot building called Center for Children’s Health & Wellness is also under construction near Arkansas Children’s Northwest.

The Gene George Boulevard corridor is also likely to be the site of a 185,000-square-foot outpatient surgery center and multispecialty medical office building for UAMS. No official location has been announced.