Arkansas Farm Bureau, Arkansas PBS partner on new monthly series, online content

by Roby Brock ([email protected]) 549 views 

Arkansas Farm Bureau and Arkansas PBS are partnering to produce community programming and local projects, the two groups announced Monday (March 1).

The content, which will be called “Good Roots,” will focus on education initiatives, health awareness and supporting agricultural and rural community life. Major funding for “Good Roots” is provided by Arkansas Farm Bureau.

The new monthly series will explore rural community life, agribusiness and how these things are evolving through modern advances. The series’ first segment will premiere during “Arkansas Week” Friday, April 16, on Arkansas PBS and livestream at Starting in May, the segment will air on the second Friday of each month.

“Arkansas Farm Bureau is dedicated to sharing the critical role agriculture plays in our lives and economy,” Arkansas Farm Bureau President Rich Hillman said. “Arkansas is built on the foundation of farming, and that story is much more complicated than what is often portrayed. We hope this partnership with Arkansas PBS will help us fulfill our mission of telling the deeper stories of what it’s like to live, grow and succeed in our great state.”

“As Arkansans, we all have a proud, emotional tie to this unique place we call home,” Arkansas PBS CEO Courtney Pledger said. “‘Good Roots’ will shine a light on the agricultural backbone of the state and share the essential stories, experiences and news of our rural communities. Our partnership with Arkansas Farm Bureau is one for the good of community. It will allow us to focus on and dig deeper into the real stories of rural life, celebrate our communities and provide rich educational content.”

Segments and bonus footage of “Good Roots” and future content will also be featured on all Arkansas PBS digital platforms, including YouTube, Facebook, the Engage Arkansas PBS app and the PBS Video app. A blog series will accompany the segments at

“We’re excited and grateful for this new partnership with such a respected organization in Arkansas to further expand our education projects and community health initiatives and to support the already great programs Arkansas Farm Bureau has initiated across the state,” Arkansas PBS Chief Content Officer Greg Gerik said.

“Together with Arkansas PBS, we will help people throughout the state develop an even greater appreciation for rural life, in turn promoting more community good, educational opportunities and programs,” Arkansas Farm Bureau Executive Vice President Warren Carter said.

Arkansas Farm Bureau is a nonprofit, private advocacy organization with almost 190,000 families throughout the state working to improve farm and rural life. Arkansas PBS is a participating station in the Corporation for Public Broadcasting.