Economic developers have tried for years to lure a major manufacturer to eastern Crittenden County. Two major U.S. highways intersect in the region, it borders the Mississippi River, and it is close to Memphis. A site has already been designated and now a new digital marketing campaign is underway to promote it.
The city of West Memphis and Entergy Arkansas announced plans Tuesday (Oct. 27) to partner and launch a marketing campaign “Mega Plans, Mega Site” to promote the West Memphis I-40 megasite, the largest certified industrial site in Arkansas. A new web site is dedicated to the 1,800-acre industrial site including relevant documentation validating the tract’s readiness for prospective companies.
“The industrial site we have in Crittenden County is unique for our state and region,” said West Memphis Mayor Marco McClendon. “[It] presents a great opportunity for companies looking to serve North American markets from the center of the United States.”
Two newly produced videos featuring the site attributes, community assets, and the region that includes nearby Memphis, Tennessee, showcase the attractiveness of the site and region. Collateral mailers, targeted outreach, magazine advertisements, and social media will be utilized to promote the website.
The site has been recognized by Entergy Arkansas’ Select Site program, a 50-point list of criteria necessary to satisfy before a site can be certified.
“Through the Entergy Arkansas certified Select Site initiative, West Memphis is positioned with significant readiness and competitive advantages,” said Danny Games, director of business and economic development for Entergy Arkansas, “This marketing campaign helps to tell the story. Utilizing strong digital tools has never been more important than today to meet the needs of prospective companies and site consultants.”
West Memphis is located west of downtown Memphis at the intersections of I-40 and I-55. Entergy Arkansas serves more than 715,000 customers in 63 Arkansas counties.