Bentonville firm adjusts during pandemic, announces new branding

by Paul Gatling ([email protected]) 1,765 views 

During the COVID-19 pandemic, Bentonville-based firm CEI Engineering used time on its hands and previous technology planning to improve its branding and business operations.

The national firm with eight U.S. offices has a new logo, developed a new communication strategy and will launch an updated website later this summer.

The company has also transitioned to a new digital model of doing business.

Brent Massey, CEI’s vice president of operations, said the company has regularly invested in technology infrastructure and training but had not had a reason to fully set it up — until the pandemic arrived. He said CEI’s leadership had a series of meetings to implement a technology plan that had been in development for 18 months.

Massey said a transition to a remote working structure was seamless, connecting CEI staff to each other and their clients.

“Our company’s leadership was very open-minded and accepting of this new way of operating through technology,” he said. “This allowed us to be very nimble during the quarantine and social distancing periods.

“We had the confidence that our company could pivot to this new digital model, and we entrusted our staff with the ability to make choices and operate with the best interest of CEI and its clients.”

CEI marketing specialist Daphne Morton said the company has a little more than 100 employees at its Bentonville headquarters.