Consumers will have to wait a few more months for Amazon’s Prime Day sales extravaganza in 2020, which has been officially postponed. The two-day summer sales event will likely be held in the first week of October. Amazon reportedly told its third-party sellers to use that time as a placeholder date for Prime Day promotions and coupons.
The later date is a result of Amazon working to keep up with increased demand related to the COVID-19 pandemic and a focus on worker safety.
“Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family — and it’s something we look forward to every year,” Amazon said in a statement. “This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners. We look forward to sharing more details soon.”
Amazon said the exact timing of Prime Day in the U.S. remains on hold.