Fayetteville-based clothing company LIVSN Designs recently started to sell its clothing through a Kickstarter campaign to raise $30,000 before apparel production begins.
Fayetteville native Andrew Gibbs-Dabney launched the company on Jan. 1 with the goal to create durable outdoor clothing for people who want to own less and get the most out of their belongings. The crowd-sourced campaign that’s underway allows people to purchase wool fleeces and canvas pants at introductory prices, and production wouldn’t start without reaching the minimum goal.
Within seven days, the campaign surpassed the $30,000 goal, and those who placed clothing orders in support of the campaign are expected to receive the apparel in late January or February.
“We’re incredibly happy with how it’s gone so far,” Gibbs-Dabney said.
If the campaign’s other goals are reached, this would unlock clothing features and new apparel lines, such as at $300,000, it would allow for new color options for the fleece and pants. Reaching the $500,000 goal would allow for the spring and summer 2019 line of apparel to be funded for in-stock availability, including shorts and short-sleeved shirts.
After the campaign ends Oct. 13, sales are expected to take place on the company’s website. Also, Gibbs-Dabney said he expects to open a brick-and-mortar showroom in Northwest Arkansas by next winter.
LIVSN has worked with Colorado-based WERX Design, a design, sourcing and production management firm, to help bring the products to market. Most of the clothing will be manufactured in Vietnam, and the shirts will be made in the United States. A portion of the proceeds from clothing sales will go to nonprofits that support outdoor programs for children, including the Arkansas Interscholastic Cycling League, a project league of the National Interscholastic Cycling Association.
Gibbs-Dabney, who was a member of the Northwest Arkansas Business Journal’s Fast 15 class in 2018, was formerly CEO of clothing company Fayettechill.