Arvest Bank video series earns national recognition

by Talk Business & Politics staff (staff2@talkbusiness.net) 119 views 

MarCom Awards recently announced the 2017 winners in its annual creative competition for marketing and communications, and Arvest Bank received two awards and an honorable mention for its People Helping People video series.

The series highlights individuals in the communities Arvest serves who are uniquely making a difference in the lives of others. The idea came from the bank’s mission statement: “People helping people find financial solutions for life.”

Arvest won a Platinum Award for its overall People Helping People series and a Gold Award for its video featuring Steve Ebert, a volunteer cross country coach for Central Junior High School in Springdale.

The bank also received an honorable mention for its video featuring Marshal Grissom, head coach of the Caney Valley High School Bass Club in Ramona, Okla. A total of 12 Arkansans have been featured to date.

Arvest’s entry was among roughly 6,000 submitted to the MarCom Awards for consideration.

“This series mirrors our overall mission of helping people every day, and we are honored that these individuals will share with us the great work they are doing in their local communities,” Arvest marketing director Jason Kincy said in a statement. “It’s our hope that these stories will inspire others to give back to their communities as well.”

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs worldwide. Administered by the Association of Marketing and Communications Professionals, the competition is judged by professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

The People Helping People series launched in August 2016, and has received more than 400,000 total views. The videos are available via Arvest’s YouTube, Facebook and Instagram channels, as well as the Arvest Blog.

The bank will publish its 25th story on Friday (Nov. 10).

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