SWEPCO changes logo, tagline to ‘boundless energy’

by Talk Business & Politics staff ([email protected]) 683 views 

Southwestern Electric Power Co. (SWEPCO), a utility subsidiary of American Electric Power, has a new logo and tagline, boundless energy, according to a news release.

“Our industry is changing and our customers’ expectations are evolving, so we must adapt to meet those new expectations,” Venita McCellon-Allen, president and CEO for SWEPCO, said in the release. The company changed its logo and tagline to boundless energy “to reflect that transformation and our aspirations.”

The logo was developed after reaching out to customers, employees and stakeholders “as part of an extensive brand review,” the release shows. AEP and its other subsidiaries also updated theirs with a “new look.  SWEPCO will change the logos on its main buildings in the coming months.” The change throughout the company will be completed in phases over the next two years.

SWEPCO, based in Shreveport, La., serves 530,000 customers in Louisiana, Arkansas and Texas.