Walmart.com adds new marketing exec
by May 29, 2013 1:58 pm 88 views
Brian Monahan, managing partner at Interpublic Group’s Magna Global, was named vice president of marketing for Walmart.com, the retailer said Tuesday (May 28).
Monahan will lead overall brand strategy and cross-channel marketing for Walmart.com and reports to Joel Anderson, president and CEO of Walmart.com U.S.
As managing partner heading Magna’s Intelligence Practice, Monahan led forecasting, insights and negotiation strategy across all media channels for IPG clients. He is credited with securing key partnerships with AOL, Facebook, Google, Microsoft and Yahoo.
Based in Silicon Valley, Walmart Global eCommerce oversees all e-commerce for Walmart, in the U.S. and globally. It operates ten e-commerce sites around the world, including Walmart.com in the U.S., and sites in China, Brazil and the UK. Its technology group, @WalmartLabs, is a hub of innovation for the business.