Acxiom Hires Google Analytics Exec For New R&D Role

by Roby Brock ([email protected]) 216 views 

Acxiom has hired former Google Analytics executive Dr. Phil Mui as the company’s chief product and engineering officer.

Mui’s position is new for Little Rock-based Acxiom and he will manage a team of more than 750 people. The company said he will “lead the strategic direction, development and management of Acxiom’s global product management and engineering functions.” Mui will also play a role in guiding Acxiom’s renewed investment in research and development.

“As the third transformative hire on the senior leadership team, Phil is the capstone for our strategic initiatives,” said Acxiom CEO Scott Howe. “His vision, brilliance and extensive career accomplishments are exactly what Acxiom needs to accelerate our ability to deliver game-changing, client-centric solutions that will help our clients achieve greater success.”

Earlier this year, Acxiom announced the appointment of Warren Jenson, a former CFO for Electronic Arts,, Delta Air Lines and NBC, as chief financial officer, and Nada Stirratt, former chief revenue officer for MySpace and former executive vice president of digital advertising at MTV Networks, as Acxiom’s first chief revenue officer.

“Acxiom has incredible potential at the nexus of customer analytics and big data,” said Mui. “Bringing online and offline data together with the Acxiom marketing platform will drive significant actionable insights. I am honored to be part of Acxiom’s team to make advertising and marketing much more efficient in the next few years.”

According to Google, more than 10 million websites are now using Google Analytics. Also at Google, Mui led the development of an annotation infrastructure which underlies Google+, Google Maps Reviews, Ratings and Google Bookmarks.

Prior to joining Google, Mui served in leadership roles at the Stanford Functional Genomics Facility, Oracle Corporation, Microsoft Corporation, Lycos Inc., and a London-based display ads startup.

Mui has a Ph.D., M.Eng., and S.B. (EECS) from MIT where he was a Whitaker Fellow, Harvard/MIT Health Sciences and Technology Fellow, and National Institute of Health Fellow. His dissertation in MIT’s Laboratory for Computer Science was on multi-agents modeling of social networks. He also has an M.Phil. (Management) from Oxford University where he was a Marshall Scholar.