Saatchi & Saatchi X Scores ADDY Haul
by March 4, 2012 2:41 pm 120 views
Saatchi & Saatchi X continued its recent dominance in local advertising creative excellence, winning 27 times at the 2012 ADDY Awards.
That marked the third consecutive year Saatchi & Saatchi X won more awards than any other Northwest Arkansas company. Eleven of the awards were Gold, meaning those entries will move on to district competition.
The event was held Feb. 18 at Fayetteville’s UARK Ballroom.
Saatchi & Saatchi X also won the Judge’s Choice Award, for its Febreeze Car pallet. Rockfish Interactive, meanwhile, won Best of Show for its White Cloud Roll-Volution microsite.
Other winners included Elkins Design, Mitchell Communications Group, Collective Bias, RPM Connect/Catapult Marketing and John Brown University.
In Fort Smith, What If Creative won Best of Show for its Fort Smith Symphony brochure, and Rightmind Advertising won Special Judge’s Awards for work related to Ozark Electric Cooperative and the Arkansas Oklahoma State Fair.
What If Creative, Rightmind Advertising and Williams/Crawford & Associates each won Gold awards. The Fort Smith event was held at Fianna Hills Country Club.