’22 Straight’ For Sale at Wal-Mart
by July 17, 2006 12:00 am 87 views
Hannover House of Fayetteville has worked out a deal with Wal-Mart Stores Inc. to stock the DVD “22 Straight: The Story of the Greatest Run in Razorback Football History” at its stores within 100 miles of Fayetteville.
If sales go well, Wal-Mart will consider distributing it through stores farther from the University of Arkansas, Eric Parkinson, president of Hannover House, said via e-mail.
The DVD is being released to retailers nationwide on Aug. 1.
Jim Lindsey funded the mass-market production of the DVD in 2004. It’s about the Arkansas Razorbacks football team’s 22-game winning streak from 1963 to 1966.
Lindsey, the Fayetteville real estate mogul, was a wingback for the Razorbacks on the 1964 national championship team.
The documentary was written and produced by Larry Foley, a broadcast journalism professor at the UA.
The camerawork was by Jim Borden of Fayetteville. Narration was by Charlie Jones, a former national NBC sportscaster.
Parkinson said Hannover House expects to sell about 30,000 of the “22 Straight” DVDs at $15 each.
Other retailers that have expressed an interest in selling it are Hastings, Harps, Blockbuster and Movie Gallery, in addition to specialty shops that sell Razorback items.