Romance Goes to ROTC

Romance Diamond Co. of Fayetteville is moving from Colt Square to the Three Sisters Building at 248 W. Dickson St. and changing its name to Romance Diamond Co. Jewelers.

Brittany Adair said Romance will occupy the space that housed Lenny’s Sub Shop for the last three years and for a quarter century before that was home to Restaurant On the Corner.

Adair and her father, Patric Brosh, own the business. The family has been in the jewelry business in Newport since 1944, where Brosh-Long Jewelers is still family owned. Adair and Brosh opened their first Fayetteville jewelry store in 1996, and moved from downtown to Colt Square in 2001.

Adair said the store should be completely moved by Sept. 6, the day of the Arkansas Razorbacks first home football game.

She said the company will double the size of its showroom with the move.

Brosh said Romance will add several new jewelry lines when it relocates to Dickson Street. Those brands include Kwiat and Spark diamonds as well as Antonini multicolored sapphires from Milan, Italy, and pearls from D’Elia & Tasaki of Japan. Romance also plans to expand its line of J.B. Star diamonds.