Eller Gets Donrey Outdoor; Nation Moves In

Eller Media of Phoenix, Ariz., recently completed a buyout of Donrey Media’s Outdoor Advertising business.

Travelers in Arkansas and Oklahoma may have noticed billboard advertising with a note at the bottom that reads: “Previously Donrey Outdoor Advertising.”

Eller Media, which will turn 100 years old in 2001, has offices on five continents. Donrey’s Outdoor Advertising had nine offices in six states, including Fort Smith, Little Rock, Tulsa and Oklahoma City.

Eller Media offers several different types of large-scale advertising: bulletin, transit shelter, 30-sheet poster, 8-sheet poster, malls, premiere panel, mobile panel, premiere square, wallscape, commuter rail, transit, airport and urban panels.

Some of Eller’s advertising work includes projects on Bugle Boy, Fox Sports, McDonald’s, Melrose Place, Nutri-Grain, Pepsi Cola, Rice Krispies and Saturn.

Donrey Media has 20 newspapers in eight states, one television station and two news bureaus.

Nation Comes to Arkansas

The ink had hardly dried on Donrey Outdoor Advertising’s sale to Phoenix, Ariz.-based Eller Media when another billboard-type business moved into the western Arkansas market.

Nation Outdoor Advertising of Tulsa, a subsidiary of Stokely Outdoor Advertising, has begun soliciting land owners for billboard rental space in the Van Buren and Fort Smith area.

Gary Johnson is the Nation representative for the Arkansas area.

Stokely is a 22-year-old, family-owned business with 20 employees. Its clients in the Tulsa area include State Bank & Trust, Bank of Oklahoma, Oklahoma Natural Gas, Public Service Co. of Oklahoma, Cox Cable, Coca-Cola and Saint Francis Hospital. However, it specifically mentions on its Web site that it will maintain “integrity, good will and high standards” and will “reject all gentlemen clubs and cigarette companies” as advertisers.