Obi-Wal-Mart Kenobi
by May 17, 1999 12:00 am 68 views
Hype over the latest Star Wars movie has propelled some other businesses, including Wal-Mart Stores, to the stars. Memphis-based Morgan Keegan & Co. reports that Wal-Mart’s toy sales skyrocketed 150 percent on May 3, the day movie promotional items went on sale. For that week, Wal-Mart’s toy sales, which include action figures of characters Anakin Skywalker, Obi-Wan Kenobi and Yoda, were up 25 percent to 30 percent, Morgan Keegan says.
“Star Wars Episode 1: The Phantom Menace” opens at theaters around the country May 19. Presumably, retailers hope the Star Wars series will continue so long as sales remain high.