Author: Mark Zweig

by Mark Zweig -

The language of business

With the current issue of the Northwest Arkansas Business Journal focused on accounting and finance — two subjects near and dear to my heart as someone who teaches in a…

by Mark Zweig -

Success by 40

Let’s face it. If you can be successful in your field before turning 40, you have a lot of runway left to become even more successful later in life. It’s…

by Mark Zweig -

Fine-tune your marketing message

Marketing and promotion are not two strengths that most small businesses can claim. My experience is that most small business owners think most marketing and promotion dollars are dollars wasted,…

by Mark Zweig -

Prepare for the unexpected

Across America, but particularly in Northwest Arkansas, we are in an unprecedented boom period of growth and expansion. Everything looks good. The Northwest Arkansas metro unemployment rate is only 1.5%….

by Mark Zweig -

Entrepreneurial misconceptions

One of the significant aspects of entrepreneurship is that it’s an option for virtually anyone who wants to do it. Every type of person — every age, sex, size, race,…

by Mark Zweig -

The year ahead

It’s hard to believe 2021 is almost over. With as long as 2020 was, this year just flew by. There is so much happening here in Northwest Arkansas that it…

by Mark Zweig -

COVID is not going away

Let’s face it. Despite a wide range of efforts, COVID-19 and all of its current and future variants aren’t going to go away for a long, long time, if ever….

by Mark Zweig -

Those ‘other’ entrepreneurs

We have many entrepreneurs in Northwest Arkansas. Of course, the best-known entrepreneurs from our recent past are Sam Walton, Don Tyson and J.B. Hunt. Others are lesser-known, but entrepreneurs nevertheless….

by Mark Zweig -

Make people like you

If you are in business and want to do well, it sure helps if people like you. You are much more likely to be successful if you are likable. It…

by Mark Zweig -

Numbers are the language of business

Numbers are the language of business. If you own or work in a business and don’t understand the numbers of that business, you will not be able to do your…