Apparel Startup WearLit Hires Branding Boss

Design and branding heavyweight David Baker likes to do more than one thing at a time. Since selling his shares in February and leaving Tontitown brand agency Moxy Ox, a company he helped start, Baker assumed two new roles — senior product owner at digital development firm RevUnit in Bentonville and brand director at Siloam Springs-based WearLit.

An expert at social media, graphic design, brand management and customer experience, the John Brown University grad has a reputation for making things happen in a big way. And the owners at WearLit are glad to have him.

Eldridge is the brother of WearLit co-owner and Instapparel mastermind James Eldridge.