Hartman Joins 8th & Walton

Melanie Hartman, who spent five years as a key executive during the growth phase of highly acclaimed digital marketing agency Rockfish Interactive Corp., has been announced as the new vice president of business development at Bentonville supplier development firm 8th & Walton.

Hartman was the 12th employee at RI, based in Rogers, and helped lead the company’s tremendous growth leading up to its acquisition by WPP Digital in 2011.

Before being recruited to 8th & Walton, Hartman was executive vice president of RI’s YouEarnedIt employee rewards platform, which was founded in 2011. 

8th and Walton opened in 2007, largely designed to help suppliers be more effective in their dealings with Wal-Mart Stores Inc.

As a leader in Walmart Retail Link training for seven years, the company has recently expanded to offer consulting in other areas including new recruit onboarding, scorecard optimization, Joint Business Planning (JBP), onboarding for companies that are new to Walmart, and Walmart International team development.