KFSM Cashes in on Pre-Game

by Talk Business & Politics ([email protected]) 69 views 

We thought CBS affiliate KFSM, Channel 5, did a good job and capitalized on its coverage of the Arkansas-LSU football game on Nov. 24. The station broadcasted an hour-long pre-game show anchored by sports director Mike Irwin.
Irwin and his staff provided several entertaining features on players and coaches throughout the broadcast and even had a give-and-take exchange with Arkansas Democrat-Gazette beat writers Scott Cain and Rob Keys, who provided informative insight into the University of Arkansas’ football program.