Forty Under 40: Heather Fallen

Heather Fallen has done everything from swimsuit modeling for Stuff magazine to serving as a personal trainer for the Army folks from the Pine Bluff Arsenal.

The Fayetteville native studied theater at William Woods University in Fulton, Mo., but left before graduation to work for Q-Zar, a laser tag entertainment company, where she was employed from 1993 to 1998.

From that point until 2002, she worked as a model and actress in California, appearing in some independent films and television pilot episodes.

From 2002 to 2005, Fallen was a personal trainer at JP Fitness in Little Rock.

In 2005, she founded Stage 28, a talent and casting agency in Fayetteville. She currently has about 300 clients, about 30 of whom live in Los Angeles.

Fallen said her biggest achievement so far was helping local actor Jason Davis land a starring role opposite Ashley Judd in the upcoming movie Come Early Morning, which was filmed primarily in Arkansas.

Fallen said her motivation is to help aspiring actors and models land the parts they want.

Theyre so thankful, she said.

Fallen said she wants to take her company nationwide with offices in Los Angeles and New York City.