Logoworks Offers Marketing Products

Logoworks co-owner Michael Shassere said his firm will “print on anything but paper.”

The Fayetteville office serves as a full-service outlet for professional marketing products ranging from apparel and signs to other promotional paraphernalia.

Logoworks has 3,500 suppliers and vendors who provide them with more than 300,000 products and apparel items.

“We have a guy that will even print on walnuts,” Shassere said. Shassere attends yearly markets to view the newest products available and to track any new trends in marketing. Logoworks is now also producing a large number of computer-related products.

Some of Logoworks’ primary clients are Realtors. The firm produces a large percentage of Northwest Arkansas’ real estate-related signage, Shassere said.

Clients can select signs, banners and car decals that reflect their logos and slogans. Matching apparel and trinkets such as mouse pads and pens can reflect the same design.

Kathy Shassere started Logoworks as an in-home custom embroidery outfit that eventually took over the couple’s garage and then led to the purchase of Screen Print Specialist. It was later converted into its current form.

The Fayetteville location occupies 2,800 SF that contains a full showroom and small production facility.

The Shasseres financed the business locally and declined to disclose their startup costs.