New Web Site Increases Traffic
by July 21, 2003 12:00 am 66 views
Harris-McHaney Realtors said it is reaping the benefits of its Web site redesign. The firm unveiled is new site, www.harrismchaney.com, in March. Dan Wearsch, systems administrator for Harris-McHaney and harrismchaney.com, said the real estate company wanted to make searching for homes easier for its customers.
Harris McHaney had 49,000 page views in June compared to an average monthly page view of 10,000 before the redesign. Property searches added up to 26,000 in June compared to an average of 4,000 searches per month previously.
“It is a lot easier to navigate,” Wearsch said. “Before it took tons of clicks to reach the search page, now it only takes two. We had half a dozen different sites that we pulled under one umbrella to make it more convenient. It is much easier if you have one identity rather than multiple.”
Vulcan Creative Labs of Fayetteville built the firm’s online search engine and database. Listings are now updated daily rather than weekly.