Fulcrum Collective

Fulcrum Collective provides supply chain solutions for the retail industry and invests in and advises startups. 

Founded by Ron Whaley, the family-owned business has been revitalized since hiring a new CEO and chief people officer in 2022 to lead the transformation.

Since then, revenue has risen more than 70%, and its Net Promoter Score increased from -13 in 2022 to 88 in 2026. The company guided retailers through the worst avian influenza outbreak, while maintaining in-stocks at Walmart and Sam’s Club despite widespread shortages. It’s also rebuilt after tornadoes destroyed its headquarters and assembled a new leadership team. The company has expanded beyond CCF in the egg category and partnered with Lamar Steiger to launch Ranch2Retail, its second supply chain solution for perimeter-of-the-store items.

Fulcrum’s Ventures group is scaling golf technology platform Unknown Golf and investing in other startups.