AMP revenue decreases by 24.6%, hosts 10 fewer concert series shows

The Walmart Arkansas Music Pavilion (AMP) in Rogers posted double-digit declines in shows, ticket sales and revenue this year but still had five shows with more than 10,000 in attendance.

Jennifer Wilson, senior public relations director for the Walton Arts Center and the Walmart AMP, provided the numbers for the year. The Walton Arts Center owns the AMP, which has an 11,000-seat capacity.

Asked about the declines, Wilson said, “We did see a trend this year across the industry of fewer tours nationwide and worldwide, and you can see that in the number of shows we presented. It’s worth noting, though, that even with 10 fewer shows than last year, the Walmart AMP ranked in the top 10 amphitheaters nationwide based on show count for 2025, according to Live Nation. So we are still outperforming a lot of other venues.”

The AMP hosted 39 shows in the Cox Concert Series, 10 fewer than last year. Consumer financing company Synchrony was recently named the new title sponsor for the venue’s annual concert series, the Synchrony Concert Series.

Revenue declined by 24.6% to $30.15 million in 2025 from $40 million last year. Ticket revenue fell by 23.8% to $13.71 million from $18 million. Tickets sold decreased by 29.9% to 270,604 from 385,835. The average ticket price rose by 82 cents to $50.69 from $49.87 in 2024.

Shows with more than 10,000 attendees were flat at five this year from 2024 and included Treaty Oak Revival, Jason Aldean, Junior H, Alex Warren and Twenty One Pilots. However, sellout shows or those with more than 10,000 tickets sold fell to nine from 15 last year.

The highest-selling show by tickets was Alex Warren. The highest-selling show in dollars was Def Leppard. The highest merchandise sales show was Twenty One Pilots.

The venue’s first two-day performance by an artist was by Nate Bargatze. The AMP had 111 artists perform there this year.