Field Agent acquires technology firm Shelfgram

Fayetteville-based Field Agent has acquired Toronto-based Shelfgram for an undisclosed sum. The deal was financed via a partnership with Five Elms Capital and included people and assets who will remain in Toronto and become employees of Field Agent, the company said.

Field Agent CEO Rick West said the deal will better enable brands to monitor activities in stores and online through the AI-enabled Shelfgram platform. He said by leveraging millions of Field Agents’ crowdsourced photos and continuously feeding through Shelfgram’s platform, suppliers can get a new understanding of category insights.

“With the acquisition, we’re building a bridge over the current product visibility limitations the CPG industry faces,” West explained.

Field Agent works with more than 2 million connected shoppers around the world to capture in-store prices, product availability, display compliance and other features within the retail environment. Shelfgram’s planogram and display capturing technology allows supplier brands to better understand what is happening in the store when joined with Field Agent data.

“Uniting Field Agent’s data-rich photos collected by our crowd of real shoppers and continuously feeding them through the Shelfgram AI-enabled platform allows for a brand new understanding of category insights,” West said. “With the acquisition, we’re building a bridge over the current product visibility limitations the CPG industry faces.”

He said the joint expertise of Field Agent and Shelfgram will help retail companies conduct competitive market research and execute promotions and displays to better serve customers.