Engine, Nuqleous complete merger

BusinessNorthwest ArkansasRetailStartups / Technology

by Talk Business & Politics staff ([email protected]) ago 20 views 

Rogers-based software company Engine recently merged with Bentonville-based software company Nuqleous. Engine is an analytics and data science provider for the consumer packaged goods (CPG) industry.

Nuqleous provides space-planning and category-management services for CPG and retail brands. The combined company has more than 100 employees, mostly in Northwest Arkansas, and will operate as Engine.

Nick Dozier, co-founder and CEO of Engine, will serve as CEO of the combined company. Dozier and Pat Lockridge launched Engine in August 2022, and it acquired Bentonville-based software development firm EverTEX Solutions in early 2023. Dozier previously founded Atlas Technology Group and sold it to a strategic partner in 2015.

“Joining our companies gives us the combined capabilities and customer relationships to scale further — faster,” Dozier said. “We share the same obsession for delivering results for our customers, and together we’re going to raise the bar even higher. I can’t wait for our customers and the industry to see what we are developing.”

The combined company serves more than 200 customers through a unified platform that spans data integration, analytics, artificial intelligence-driven insights and planogram automation.

“CPG companies are fighting for every customer, every purchase and every inch of shelf space,” said Paul Sims, co-founder and head of innovation at Nuqleous. “They can’t afford to piece together five different tools in today’s market. By bringing Engine and Nuqleous together, we’re replacing that patchwork with confident, AI-enabled execution from data to shelf.”

Founded in 2013, Nuqleous acquired multiple software companies in 2024, including Rogers-based Shiloh Technologies; Canada-based SpringBoard Data Management; Stoneham, Mass.-based TR3 Solutions; and New York-based Interactive Edge. Blue Ladder Capital, co-founded by Garrett Levey and Bill Kloza, invested $26 million in Nuqleous in July 2023. As part of that deal, Levey and Kloza became co-CEOs. Boulder, Colo.-based Rubicon Technology Partners invested in Nuqleous in July 2025. As part of that deal, Ben Cronin was named CEO.

Rubicon Technology Partners remains the majority investor of the combined company following the recent merger. Jegi Leonis, a New York-based mergers and acquisitions advisory firm, represented Engine in the transaction.