Synchrony to sponsor annual concert series at Walmart AMP

The Walmart Arkansas Music Pavilion (AMP) in Rogers announced Monday (Nov. 3) that consumer financing company Synchrony is the new title sponsor for the venue’s annual concert series, or the Synchrony Concert Series.

Cox was previously the title sponsor for the venue’s concert series. In 2024, the AMP hosted 49 shows in the Cox Concert Series, up from 37 in 2023. The previous record for the series was 39 shows in 2022.

“Synchrony has been a Walmart AMP sponsor since 2019, and we’re thrilled to expand our relationship as they become the title sponsor of the Synchrony Concert Series,” said Kyle May, senior director of corporate sponsorship. “It’s great to know that they value this partnership opportunity and are excited to invest in the work that we do at the Walmart AMP.”

Several new tours with stops at the AMP have been announced for the 2026 Synchrony Concert Series, including Jim Gaffigan, Hardy, and 5 Seconds of Summer. Musicians Jorge Medina and Josi Cuen and comedian Matt Rife postponed performances at the venue from 2025 to 2026.

“We’re proud to support our communities and make a meaningful impact as the title sponsor of the Walmart AMP Concert Series,” said Courtney Gentleman, executive vice president and CEO of Diversified and Value platform at Synchrony. “From celebrating music and culture to expanding financial education in the classroom, we’re committed to helping Northwest Arkansas grow and thrive.”

Revenue from the 11,000-seat venue at 5079 Northgate Road supports outreach and programs at the Walton Arts Center in Fayetteville. The Walton Arts Center owns the AMP. In 2024, the AMP’s revenue rose by 11.4% to $40 million from $35.9 million in 2023.