Alan Verdun joins The Barcode Group
by June 11, 2025 1:51 pm 321 views
Bentonville-based retail agency The Barcode Group has appointed Alan Verdun as CEO. Outgoing CEO Chad Burgos transitioned to a full-time board and consulting role with the company, which acts as a conduit between brands, manufacturers and retailers.
“I’m incredibly excited to step into the role of CEO at The Barcode Group,” Verdun said. “I can’t wait to work with this team of strategic, digital, and creative retail experts to build successful brands now and into the future.”
Verdun, who resides in Florida, joined The Barcode Group after serving as an executive leader within the Experiential Group at Advantage Solutions. There he led global commercial and operational strategy and worked on retailer and brand partnerships. Previously, he served as an executive at Touchstorm and News America Marketing. Verdun graduated from Syracuse University.
“The Barcode Group enthusiastically welcomes Alan, and our teams are looking forward to tapping into his expertise and deep knowledge of the retail industry as we forge new and innovative paths forward together,” said Brandon Warren, chief growth officer.
The Barcode Group has 170 employees across the United States, with 22% in Bentonville.