Fletcher provides PR help for real estate companies
by February 4, 2025 11:27 am 161 views
A boutique public relations firm recently opened that’s focused on the real estate industry in Northwest Arkansas. Lydia Fletcher is the founder of Farmington-based Fletcher Media Consulting.
She was covering regional real estate news when she discovered a gap in the market. Brokers and developers wanted to share their closings and accomplishments but were unsure how to best approach the media. Fletcher hopes her firm will help to fill that gap.
She said starting her firm wasn’t initially the plan when she left the Northwest Arkansas Democrat-Gazette in October. She’d planned to handle media in-house for one commercial real estate firm, but this changed when another developer asked for public relations help. She agreed, and this led her to start a firm.
The client focus comprises commercial real estate, including construction agencies, developers, investors and land managers, but she’ll also work with residential real estate companies.
“I saw a need for someone to be here in Northwest Arkansas, where we are constantly having new construction projects — we’re having investors and developers coming into this region to continue growing it,” Fletcher said. “And I saw the need for someone to help them learn how they can not only talk about what they’re bringing here but do it in a way that best reflects their goals.”
Services include copywriting and editing, media relations and brand management. Clients include High Street Real Estate & Development and Bennett Commercial Real Estate.
A Jonesboro native, Fletcher said her first venture into entrepreneurship was as a student at Belmont University in Nashville in 2018. She ran an independent music blog focused on everything but country music. The COVID-19 pandemic contributed to a lack of music, leading her to Northwest Arkansas in 2020 to attend the University of Arkansas.
One of her firm’s goals is to establish an internship program with the UA student media department. As a UA graduate, she said student media helped shape her career path, and she wants to give back by providing students with internships.