Walmart AMP sets record with 15.8% boost in 2023 ticket sales

by Jeff Della Rosa ([email protected]) 984 views 

Rock band Fall Out Boy was the headliner on July 11 at the Walmart Arkansas Music Pavilion in Rogers. The concert was one of 16 sellouts this year. (PHOTO CREDIT: Lily Milmon)

The Walmart Arkansas Music Pavilion (AMP) in Rogers posted record ticket sales this year, rising by 15.8% to 318,521. The sales exceeded the previous record of 275,000 last year.

Ticket revenue increased by 12% to $15.9 million from $14.2 million. Top-line revenue rose by 28.4% to $35.9 million from $27.97 million.

The average ticket price fell by 7% to $49.76 from $53.53. The prices this year were up from $43.40 in 2021 and $38.74 in 2019. The AMP, which is owned by the Walton Arts Center, had no touring shows in 2020.

Jennifer Wilson, senior public relations director for the Walton Arts Center and the AMP, said the transition to digital tickets this year allowed the AMP to better track its audience. She noted that 45% of the digital tickets sold this year were shared.

“When tickets are shared, we are able to collect data about the patrons who receive the ticket, not just those who purchased tickets which gives us a more accurate picture of our audience,” Wilson said. “We were able to add 26,500 new patron names to our ticketing database from March through October through ticket sharing.”

The Cox Concert Series this year included 37 shows, with 16 sellouts. Sellouts are those with more than 10,000 tickets sold. Last year, the Cox Concert Series had a record 39 shows, including eight sellouts. The AMP has an 11,000-seat capacity.

Wilson said the highest-attended show this year was Lana Del Rey on Aug. 8. The show with the highest food and beverage sales was Eric Church on July 27.

The AMP has 13 shows scheduled so far for next year, starting on April 26 with Hozier. Tickets for the shows are available at amptickets.com.